This project was about creating a new concept for Sesobel’s kids chocolate brand.

In our society, some people are privileged enough to be whomever they want to be, and others are unlucky and are labeled harshly by society. This project is a message for the underprivileged, telling them they can become whomever they want to be despite their current label. The characters, represent children of Sesobel. Each one of them have their own personality and way of thinking, but yet despite their differences, they are ONE BIG HAPPY FAMILY.